High-quality sales training is beneficial for a multitude of reasons. So, it’s no surprise that many organizations invest considerable time and money in learning and development initiatives on a yearly basis. But traditional training and support methods are often not working anymore.
McKinsey reports that only 32 percent of executives think that their company’s sales training program is effective in driving performance. How is it that such big investments lead to such poor results?
There are a number of reasons why sales training initiatives aren’t as effective as sales leaders would like them to be. That’s why we drafted this eBook that offers answers for the most common errors that can be avoided.
By sidestepping these pitfalls – which we address in this eBook – you can increase your probability of boosting your team’s sales performance and improving long-term growth.