As sales becomes more complex and quota attainment continues to trend down, organizations are seeking ways to bolster their teams’ efforts and outcomes.
While sales support is designed to provide this critical support and drive sales rep proficiency, it’s still a relatively new function.
As a result, many organizations have not yet harnessed the full potential of a coordinated and mature sales support program.
This eBook is designed to help organizations avoid the four biggest pitfalls to sales enablement success