Perpetos News

In this edition of our newsletter, we announce our next webinar series, we give the floor to a Commercial Director who shares his experiences on a sales change program, we invite you to assess your lead generation machine in 7 minutes and asked our colleague, Koen Bas, for his insights about three burning questions.

Happy reading!

New webinar series – Save the date!
We go for short & snappy

Are you curious to know what other companies are doing now, to outrun competition? We will tackle this question in our two new ‘Webinar Series’ with 2 main topics.

In the 1st webinar Series “How to create opportunities in a hybrid world” we will elaborate on how to develop new business and how to accelerate this process.

In the 2nd Webinar Series “How to develop a client portfolio” we focus on optimizing and increasing revenu per sales profile in a structured way.

Both webinar series will take place in alternating sequence, to allow participation in both tracks.
The webinars start at 5:00pm and have a duration of about 45 minutes. Block the following timeslots in your agenda:

Webinar series 1:
How to create opportunities in a hybrid world

• Tuesday 11 May 2021 – Webinar 1: “Creating added value in video meetings”

• Tuesday 8 June 2021 – Webinar 2: “5 ways to win more deals”

• Thursday 2 September 2021 – Webinar 3: “Less proposals, more wins”

Webinar series 2:
How to develop a client portfolio

• Tuesday 25 May 2021 – Webinar 1: “Client visits in a hybrid world”

• Tuesday 22 June 2021 – Webinar 2: “Generate more revenue from existing clients”

• Thursday 26 August 2021 – Webinar 3: “How manage a dynamic client portfolio”

Words from the field
We spoke to Frédéric Piana, Commercial Director France at a multinational

Frédéric had his team enrolled for an international corporate change program of the sales organization and participated too. He talked us through the experience of the entire program and the impact on the team and himself as a sales leader.

Below you may find one of our favorite quotes from the interview: "Throughout the process, there were two important recurring elements. First, the methodology and approach assured our teams which actions to take and gave them the necessary structure, avoiding too much tension at important moments. Second, there are no bad actions, but you must know what to do at what time."

Do the LeadScan and assess your lead generation approach in 7 minutes

Covid has significantly accelerated the need for a streamlined sales and marketing machine. Lead generation has become more relevant than ever before. A company’s strategy to win the attention and trust of buyers from the very first minute, has become even more important today.

Never before was maintaining the right cadence and the combination of human and digital touch points so important. How can you access the right persons, and will you be perceived as being relevant, knowing that they are more informed than ever before?

Assess your lead generation approach in 7 minutes, using our LeadScan.

You will get a score on:

Tip: stimulate your team members to fill in the LeadScan as well and compare your results.

Koen Bas – we asked our colleague for his opinion on 3 burning questions

Koen is part of the Perpetos team from beginning of December and has over 30 years of experience in sales & marketing management. We asked him 3 questions:

• Having had a number of international roles in both Sales & Marketing, in your view: what is a typical challenge today, that touches both Sales & Marketing?

• Can you give an example of a challenge you see in the market today that is sector neutral?

• Knowing what you know today, what would be your suggestion to do differently?

Are you curious about Koen’s insights? Read the full article.

Do you want to boost your commercial performance? Doubts about decisions to be made? Don’t hesitate to challenge us. We can act as a sounding board and love to help people wherever we can.