Worksheet

Reverse engineer your Marketing Funnel

From revenue contribution back to # of leads required in 5 steps

Ready to reverse engineer your funnel?

Our step-by-step approach will help you calculate the number of inquiries you need to generate in order to reach your revenue contribution target. 


By reverse engineering your marketing funnel, you will build a framework to analyse the revenue generating mechanics specific to your company.

Who will benefit from using this worksheet?

• All demand generation functions involved in the marketing funnel
• All data-driven marketers who want to communicate figures and facts
• All management functions involved in target setting and revenue generation